The skiing market is expected to witness a strong recovery by 2023-2024.

A few days ago, the General Office of the State General Administration of Sports issued a notice, making it clear that the 10th National Mass Ice and Snow Season will be launched in December 2023 and last until April 2024, and the ski market in winter is expected to see a strong recovery. Through the mass ice and snow activities in various forms, with different characteristics and adapted to local conditions, the new style and appearance of China's ice and snow sports during the East Olympic period will be comprehensively demonstrated, and the whole population has ushered in a new boom of participation in ice and snow sports after the Winter Olympics have passed. China's ice and snow industry scale continues to expand, industrial development into the fast lane for China's 

In 2021, China's skiing sports participation amounted to 21.54 million, an increase of 3. 76% year-on-year, and in 2022 it reached 25 million. The number of skiers will reach 50 million in the next five years. It is expected to grow by 200%.The market size of China's skiwear industry was 3.7 billion yuan in 2021, and is expected to reach 6.7 billion yuan in 2024.

 

 

                                                      Ice and snow sports drive market size（billion）  Snow and ice sports core market size（billion）